The myths are listed with the reality, which is fact, not fiction. If you find companies that advertise any of their services like those discussed, then you should be wary. That is; evaluate what your doing, what you really need and the end result you really want to achieve. I would suggest you pay for quality the first time. Do the job right when it comes to optimization of a website, and don't be fooled into believing these other theories.
Why am I telling you this and not some "Top 10" list or the like? Because there is no "Top 10" list! It is either a myth, or not. I am not trying to sell you my services, they sell themselves. What I am trying to achieve with this information is to 1: stop unethical, unprofessional peoples business practices regarding optimization and 2: ensure consumers have the facts in one place to compare with other professional companies. Stop listening to the hard sell, the big guarantee's with fine print (so fine you can't read it), and invest your hard earned money right the first time. Find a professional service provider, not an unprofessional one.

Unprofessional people, who scam unsuspecting persons, give the SEO industry a bad name. The SEO industry is booming more and more nowadays because of the fierce competition within the free rankings. So look out, take care and shop smart. Anyone can write knockout referrals and client references. Confirm for yourself, contact clients and question your SEO to exact specifications detailed, including contract or written agreement details. If in doubt, contact that businesses local business licensing authority and make enquiries. That will help fix the problems if the business is conducting illegal practices; if not, no harm is done.